Father, husband and brand strategist based in New York City. Most recently rethinking Nickelodeon’s role in the world.
Intro
Ambitious, curious, and collaborative, I am a strategist dedicated to assisting brands in solving some of their most complex creative challenges—including growing categories, launching products, repositioning brands, reaching new audiences, and establishing future competitive advantages.
My foundation in research serves as the cornerstone for recognizing cultural shifts that translate into strategic opportunities for brands. I excel in communication, adeptly presenting, curating, and crafting compelling human narratives across various platforms.
Work
Over a decade and a half of experience creating purpose-driven campaigns, I have collaborated with some of the world's largest brands, including Walmart, Nickelodeon, Verizon, P&G, Unilever, and PepsiCo.
My CV
2020 — 2023 | Director, Brand Marketing & Strategy, Nickelodeon
2017 — 2020 | Associate Strategy Director, Publicis Groupe
2012 — 2016 | Senior Strategist, VMLY&R + Saatchi & Saatchi